Topic
Selected Design Work
Campaign Assets, Editorial & Brand Collateral
Whether it's newsletters, graphics, social assets, event materials or visual merchandising work. Freelancing as a design illustrator gives me the opportunity to play and challenge my creativity whilst achieving my client's visions.
PROJECT OVERVIEW
ROLE
Creative Design
CLIENT
Freelance
LOCATION
--
TIMELINE
Ongoing freelancer
TEAM / STAKEHOLDERS
Clients
THE BRIEF
Each project differs based on what is asked for by each client—from wedding invites, to posters or social media designs
WHAT I OWNED
01
Design Work
02
Edits
03
KEY CHALLENGES
Alignment of visions
The challenges for each project differs, but one that I have found to repeat itself is trying to find a common ground between what the client wants and what is feasible with my skills
Art is subjective
Art itself is subjective, therefore, the output can sometimes obtain a different response from the clients. But I always attempt to include their comments into the newer drafts/pieces
--
--
PROCESS
01 — PLAN
Onboarding of clients start with a call to understand what it is they're looking for. The purpose of the design work, their visions / inspos and what they like or don't
02 — COORDINATE
I then take some time to collate a mood board that includes photo inspos, colours, typography and overall vibes
03 — DELIVER
The end product is often a compilation of different sources of inspiration from the mood boards
04 — HANDOVER
N/A
OUTCOME & IMPACT
RESULTS
— Working with new people
— Having the artistic freedom to experiment
— Challenging my creative abilities
SKILLS DEMONSTRATED
Design
Client Briefing & Communication
Creative Content Development
[Visual Storytelling]
ProCreate Literacy
REFLECTION
My freelancing projects are always ones that I enjoy doing as my clients often give me creative freedom to experiment & have a play with my creativity as they come to me for work that is authentic and unique. It's through these personal projects that I truly get to challenge myself to see what I can create