Topic
Maison Margiela at Harrods
Project Management & Design
There's a whole world & team behind the places you shop at. Working in L'Oréal Uk as a Luxury Retail Design Intern allowed me to be a part of major projects for site launch coordination, visual and spatial assets, campaign execution and on-site quality control.
PROJECT OVERVIEW
ROLE
Project Management & Retail Design Intern
CLIENT
L'Oréal UK | LUXE | Maison Margiella Fragrance
LOCATION
Harrods, London
TIMELINE
12 weeks
TEAM / STAKEHOLDERS
Retail Design, Visual Merchandising, Development Marketing International (DMI), Shopfitters
THE BRIEF
My role in this project was to first & foremost, to overlook the overall completion of the project and this was done using Excel Gantt Charts. Secondly, I was to help assist on the design aspect of the site—this allowed me to visit shop-fitters, understand and read renders as well as communicate directly with the shop-fitters.
WHAT I OWNED
01
Project Management
Enabling smooth and timely management of the delivery of the project (in store launch)
02
Retail Design Support
Using my knowledge in the field & be involved in the discussion for the design and delivery
03
Brand Activation Support
Being the main point of contact to liaise with the VM and Paris Marketing Team
KEY CHALLENGES
Building Technical Confidence
Building proficiency in new software whilst contributing to other live products with deliverables
Quick Adaptation
Being given the trust and confidence to be a part of a major project in a fast paced luxury environment
Developing Technological Visual Literacy
Learning how to read & understand renders and product drawings
PROCESS
01 — PLAN
Internal meetings to discuss the brief and ensuring alignment with brand DNA
02 — COORDINATE
Presenting it to our shop-fitter and having weekly meetings where minutes were recorded to track and ensure that processes are up-to-date and in line with the site launch
03 — DELIVER
Ensured that all areas (the builds, visuals, tech assets, SKU's) were all ready for the setup of the site in it's location (Harrods)
04 — HANDOVER
The project was handed over on the agreed launch date and the site had received positive feedback and engagement from all fronts.
OUTCOME & IMPACT
RESULTS
— The interactive memories lift off technology which I had the responsibility to handle was a talking factor of the whole project as it provided an experience on top of the shopping factor.
— The project was completed in a timely manner
— Any hiccups were overcome with a calm and proactive approach. In industries where hiccups are common due to external factors, I learned ow important it is to manage expectations, obtain clear communication and strong problem solving skills.
SKILLS DEMONSTRATED
Project Management
Stakeholder Coordination
Retail Design
Sketch Up
Adobe Creative Suite
REFLECTION
This is a project that will always mean a lot to me because of the soft skills I've adopted from it. These are all transferrable skills that I continue to use in all my present projects and companies that I work with.